{"id":87450,"date":"2025-10-29T14:00:51","date_gmt":"2025-10-29T13:00:51","guid":{"rendered":"https:\/\/wireply.ai\/?p=87450"},"modified":"2025-10-30T10:58:13","modified_gmt":"2025-10-30T09:58:13","slug":"answer-resenas-google-2026","status":"publish","type":"post","link":"https:\/\/wireply.ai\/english\/responder-resenas-google-2026\/","title":{"rendered":"The best way to respond to reviews in 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Responding to online reviews is no longer just a matter of courtesy: by 2026, it will be a key strategy for the digital reputation and local positioning of any business. Companies that know <\/span><a href=\"https:\/\/wireply.ai\/english\/best-resume-management-tools\/\"><span style=\"font-weight: 400;\">how to manage their reviews intelligently<\/span><\/a><span style=\"font-weight: 400;\"> \u2014by leveraging AI and automation\u2014 will achieve more loyal customers, greater trust, and better visibility in search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we explain how to respond to reviews professionally and effectively in 2026, what mistakes to avoid, and how tools like <\/span><a href=\"https:\/\/wireply.ai\/english\/\"><b>wiReply<\/b><\/a><span style=\"font-weight: 400;\"> can help you to do it quickly, in a personalized way,  and that's consistent with your brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87451 size-full\" src=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/resenas-google-2026.png\" alt=\"Person leaving a good review in a coffee shop\" width=\"1640\" height=\"924\" srcset=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/resenas-google-2026.png 1640w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/resenas-google-2026-1280x721.png 1280w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/resenas-google-2026-980x552.png 980w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/resenas-google-2026-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1640px, 100vw\" \/><\/p>\n<h2><b>Why responding to reviews will be more important than ever in 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Online reviews\u2014whether on Google, <\/span><a href=\"https:\/\/www.trustpilot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Trustpilot<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TripAdvisor<\/span><\/a><span style=\"font-weight: 400;\"> or social media\u2014directly influence purchasing decisions. According to the most recent studies, 93% of users read reviews before choosing a product or service, and 70% trust more a company that actively responds to comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in 2026 the context changes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generative AI<\/b><span style=\"font-weight: 400;\"> will allow consumers to write more detailed and realistic reviews.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The algorithms of <\/b><a href=\"https:\/\/business.google.com\/en-all\/business-profile\/\" target=\"_blank\" rel=\"noopener\"><b>Google My Business<\/b><\/a><span style=\"font-weight: 400;\"> will give even more weight to the company-customer interaction.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Users will value empathy and speed of response<\/b><span style=\"font-weight: 400;\"> as indicators of professionalism.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, responding well will no longer be optional: it will be a competitive advantage.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87452 size-full\" src=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-2026.png\" alt=\"Person using Google on their computer\" width=\"1640\" height=\"924\" srcset=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-2026.png 1640w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-2026-1280x721.png 1280w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-2026-980x552.png 980w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-2026-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1640px, 100vw\" \/><\/p>\n<h2><b>What should a good response to reviews (positive and negative) be like?<\/b><\/h2>\n<h3><b>1. Personalize each message<\/b><\/h3>\n<p><a href=\"https:\/\/wireply.ai\/english\/examples-of-good-google-reviews\/\"><span style=\"font-weight: 400;\">Avoid generic templates<\/span><\/a><span style=\"font-weight: 400;\">. Mention the customer's name, some details of their experience, and thank them for taking the time to leave their opinion.<\/span><\/p>\n<p><b>Example of a good positive response:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThank you, Marta! We're glad to hear the new system has helped you improve your service times. We hope to see you soon.\u201d<\/span><\/p>\n<h3><b>2. Maintain a professional tone, even when faced with criticism.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/wireply.ai\/english\/phrases-to-respond-to-criticism\/\"><span style=\"font-weight: 400;\">negative reviews<\/span><\/a><span style=\"font-weight: 400;\"> may hurt, but a calm and empathetic response demonstrates maturity and commitment to improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe regret that your experience was not what you expected, Jorge. Our team is already reviewing what happened to offer you a quick solution.\u201d<\/span><\/p>\n<h3><b>3. Be quick, but not impulsive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">60% of customers expect a response in less than 48 hours. By using automation tools, you can receive alerts and response suggestions that save you time without losing the human touch.<\/span><\/p>\n<h3><b>4. Take advantage of every review as an opportunity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A positive review strengthens your reputation; a negative one, if handled well, can be transformed into a success story. Responding shows that you listen and care.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87453 size-full\" src=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-google-en-2026.png\" alt=\"Person using Google Maps on their mobile phone\" width=\"1640\" height=\"924\" srcset=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-google-en-2026.png 1640w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-google-en-2026-1280x721.png 1280w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-google-en-2026-980x552.png 980w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-resenas-google-en-2026-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1640px, 100vw\" \/><\/p>\n<h2><b>The evolution of the \u201ctone of voice\u201d in responses: from formalism to empathy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Until a few years ago, many companies responded with standard phrases: \u201cThank you for your feedback, we are working to improve.\u201d By 2026, these kinds of responses will sound impersonal and unbelievable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brands that stand out will be those that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>natural and close language<\/b><span style=\"font-weight: 400;\">, without losing professionalism.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply <\/span><b>sentiment analysis<\/b><span style=\"font-weight: 400;\"> to adapt the tone to each situation.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain consistency with their communication style (social media, website, customer service).<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is where solutions like <\/span><b>wiReply<\/b><span style=\"font-weight: 400;\"> make the difference.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This AI-powered platform analyzes the sentiment of each review and generates personalized responses aligned with your brand's voice. It also learns from past interactions to continuously improve.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87454 size-full\" src=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-en-2026.png\" alt=\"Person looking for a restaurant on Google Maps on his Tablet\" width=\"1640\" height=\"924\" srcset=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-en-2026.png 1640w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-en-2026-1280x721.png 1280w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-en-2026-980x552.png 980w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-en-2026-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1640px, 100vw\" \/><\/p>\n<h2><b>How to respond to reviews in 2026 step by step<\/b><\/h2>\n<h3><b>Step 1: Centralize all reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use a system that aggregates reviews from Google, social media, and industry platforms into a single dashboard. This makes tracking easier and ensures you don't miss any.<\/span><\/p>\n<h3><b>Step 2: Classify and prioritize<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not all reviews require the same urgency. With automated sentiment analysis, you can instantly detect critical comments and respond before they escalate.<\/span><\/p>\n<h3><b>Step 3: Use smart templates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We're not talking about copying and pasting, but using AI-based suggested responses that adapt the message according to the customer's tone and the service category.<\/span><\/p>\n<h3><b>Step 4: Measure the impact<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Track how your responses affect average rating, response time, and user engagement. Review management will become an increasingly important SEO metric.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87455 size-full\" src=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/como-responder-resenas-google-2026.png\" alt=\"Person leaving a review in a restaurant\" width=\"1640\" height=\"924\" srcset=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/como-responder-resenas-google-2026.png 1640w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/como-responder-resenas-google-2026-1280x721.png 1280w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/como-responder-resenas-google-2026-980x552.png 980w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/como-responder-resenas-google-2026-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1640px, 100vw\" \/><\/p>\n<h2><b>Common mistakes when responding to reviews<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even the best brands make mistakes. These are the most common ones and how to avoid them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Respond with anger or sarcasm:<\/b><span style=\"font-weight: 400;\"> it conveys a lack of professionalism.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ignore negative reviews:<\/b><span style=\"font-weight: 400;\"> it gives the impression that you don't take responsibility.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Always repeating the same phrases:<\/b><span style=\"font-weight: 400;\"> it subtracts authenticity.<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>The role of artificial intelligence in review management<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By 2026, AI will be the perfect ally for <\/span><a href=\"https:\/\/wireply.ai\/english\/manage-google-profile-with-wireply\/\"><span style=\"font-weight: 400;\">manage large volumes of comments<\/span><\/a><span style=\"font-weight: 400;\"> with speed and accuracy. Businesses will no longer have to choose between quality and speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tools like <\/span><b>wiReply<\/b><span style=\"font-weight: 400;\">, you will be able to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically detect the tone (positive, neutral, negative).<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate responses consistent with the brand identity.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translate and adapt reviews into several languages.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtain metrics on satisfaction and reputation.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words: <\/span><b>more control, less stress, and better relationships with your customers.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87456 size-full\" src=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-2026.png\" alt=\"Person scanning QR code to leave a review in a coffee shop\" width=\"1640\" height=\"924\" srcset=\"https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-2026.png 1640w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-2026-1280x721.png 1280w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-2026-980x552.png 980w, https:\/\/wireply.ai\/wp-content\/uploads\/2025\/10\/responder-las-resenas-google-2026-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1640px, 100vw\" \/><\/p>\n<h2><b>Conclusion: responding to reviews well will be your best marketing strategy in 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Responding to reviews not only improves your image, it also strengthens customer trust and loyalty, boosts your local SEO, and demonstrates that your company listens and adapts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you want to do it smarter, faster, and in a way that's aligned with your brand, <\/span><b>wiReply<\/b><span style=\"font-weight: 400;\"> is your best ally.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Our AI platform helps you automate personalized responses, analyze the sentiment of each review, and maintain seamless communication with your customers.<\/span><\/p>\n<p><a href=\"https:\/\/go.wireply.ai\/?lang=en\"><b>Start your free trial today<\/b><\/a><span style=\"font-weight: 400;\"> and take the step towards a review management system that is 100% ready for 2026.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Responder a las rese\u00f1as online ya no es solo una cuesti\u00f3n de cortes\u00eda: en 2026 ser\u00e1 una estrategia clave para la reputaci\u00f3n digital y el posicionamiento local de cualquier negocio. Las empresas que sepan c\u00f3mo gestionar sus rese\u00f1as con inteligencia \u2014apoy\u00e1ndose en la IA y la automatizaci\u00f3n\u2014 lograr\u00e1n clientes m\u00e1s fieles, m\u00e1s confianza y mejor [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":87457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[70,41,111],"class_list":["post-87450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responder-resenas","tag-gestionar-resenas","tag-resenas-de-google","tag-responder-resenas-google-2026"],"_links":{"self":[{"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/posts\/87450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/comments?post=87450"}],"version-history":[{"count":3,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/posts\/87450\/revisions"}],"predecessor-version":[{"id":87461,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/posts\/87450\/revisions\/87461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/media\/87457"}],"wp:attachment":[{"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/media?parent=87450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/categories?post=87450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wireply.ai\/english\/wp-json\/wp\/v2\/tags?post=87450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}