Online reviews are one of the most powerful tools for attracting new customers and building trust. Now more than ever, consumers consult reviews before deciding on a product or service. Therefore, making the review process easier can make a huge difference to your business.
In this context, the NFC cards have become a modern, effective and simple solution for getting more quality reviews. Add to that wiReply's intelligent tracking and the result is a fully optimised strategy to improve your digital reputation.
What are NFC review cards?
NFC (Near Field Communication) technology allows two devices to communicate by bringing them together. In the case of NFC business cards, they are programmed so that when touched with a mobile phone, the link to leave a review—for example, on Google—automatically opens without having to search for the company's profile.
These cards also often include a QR code, ideal for devices that don't support NFC. This way, any customer can quickly access the review page in less than three seconds.
Why use NFC cards in your review strategy?
1. Absolute ease for the customer
The customer doesn't need to Google you, type something, or scan tickets. They just have to hold their phone or scan the QR code and that's it. This convenience translates into a higher conversion rate.
2. Capture at the Right Time
The best time to ask for a review is right after a positive experience. Cards allow you to do this instantly, while the customer is still there.
3. Professionalism and Trust
An elegant card, personalized with your company logo, conveys seriousness and professionalism. The customer feels that their opinion really matters.
wiReply: much more than an NFC card
Unlike other solutions that only offer the link to reviews, wiReply goes one step further. Each card is linked to a member of the team, which allows for track who picks up each review, when and of what kind.
This opens the door to:
- Measure individual performance: You'll know which employees generate the most and best ratings.
- Detect opportunities for improvement: If a member collects negative reviews on a recurring basis, you can take proactive action.
- Identifying opportunities for improvementif a member collects negative reviews recurrently, you can act proactively.
In addition, wiReply offers a dashboard with real-time metrics, data export and compatibility with physical or digital cards. All centralised on a single platform.
How to use NFC cards with wiReply step-by-step
1. Program your NFC card or QR Code
wiReply provides you with tools to easily link each card to the employee's profile and the corresponding review link.
2. Customise the design
You can add your company logo, corporate colours and a message such as “Rate our service”. This improves the presentation and the interaction rate.
3. Train your team
Explain when and how to present the card. An effective example: “If you've been happy with our service, would you mind leaving a review? Just tap here with your phone.”
4. Place cards strategically
In addition to using them personally, you can place cards in visible places in the store: counters, tables, boxes, or even on packaging.
5. Check the results on the wiReply dashboard
You can analyse metrics such as number of reviews, average score, response time and performance per person. All in a visual and easy to use environment.
Ideal use cases
- Catering: waiters who offer the card immediately after serving.
- Retail: employees who hand over the card when closing a sale.
- Health and beauty: professionals who present it at the end of a session.
- Technical services: installers asking for feedback after a repair or delivery.
Why wiReply is your best choice
While other NFC cards simply open a link, wiReply turns every interaction into a valuable source of data. You can measure, compare, reward and adjust your strategy in real time. It's the perfect combination of technology, customer experience and internal motivation for your team.
Conclusion
Online reviews are a key asset for any business looking to grow and differentiate itself. And the best way to get them is to make it easy, fast and measurable. wiReply transforms a simple NFC card into a digital reputation, productivity and loyalty tool.
Want to try it out without obligation? Visit wiReply now and activate your free demo. See how you can multiply your reviews and learn in detail which member of your team does it best. Start improving your online presence today with intelligence and simplicity.