If you own a local business or provide services in a specific area, you probably already know that Google My Business (GMB) is an essential tool for attracting new customers. But did you know that adding detailed services to your profile can make a big difference in your visibility and in your potential customers' purchasing decisions? In this article, we explain why you should take the time to add your services, how to do it correctly, and what specific benefits it can bring you.
What are services on Google My Business?
When you set up your Google My Business Listing, you can specify your business categories (e.g., hair salon, plumber, personal trainer, etc.), but you can also add specific services you offer. For example, if your category is "Tattoo Studio," you could include services like "Black and White Tattoos," "Color Tattoos," "Custom Designs," and so on.
This feature not only helps inform users better, but also improves your listing's local ranking, because Google indexes these keywords and displays them when someone searches for those services near you.
Benefits of adding services to your Google My Business profile
1. Greater visibility in local searches
Google rewards relevance. The more detailed your listing is, the more likely you are to appear in specific searches from users who really need what you offer. Adding services makes your profile appear in more related searches, not just the most general ones.
2. Better user experience
When someone finds your listing and clearly sees what services you offer, it builds trust and reduces friction. Many businesses miss out on opportunities by not being clear about exactly what they do from the start.
3. Increase conversion from Google
A complete and clear profile can encourage a user to contact you directly without even visiting your website. Especially if you complement your services with positive reviews, clear schedules, professional photos, and good message management.
4. Possibility to highlight what makes you different
You can include unique or personalized services that differentiate you from the competition. For example, if you're a life coach, you can add "Individual Online Sessions," "30-Day Intensive Program," or "Entrepreneur Mentoring."
How to add services step by step
- Access your Google My Business profile (from Google Maps or by searching for it on Google).
- Go to the “Edit Profile” section.
- Select “Services”.
- Google will suggest some standard services based on your category, but you can add custom services.
- Briefly describe each service (if you have that option).
- Save the changes and verify that they are displayed correctly.
Remember to keep this section updated if you expand your offering or change your focus. It's a simple action that has a direct impact on your visibility.
Common mistakes when managing services on GMB
- Not personalizing services: Limiting yourself to what Google suggests can make you look generic.
- Not using local keywords: Add terms like “home delivery in Madrid” or “express service in Valencia.”
- Not checking services periodically: It's easy to forget about this section once it's set up, but it can quickly become outdated.
Automate your GMB with tools like wiReply
An optimized listing is just the first step. Actively managing reviews, messages, and inquiries is what really converts visitors into customers. This is where wiReply comes in, an intelligent platform designed to help you automate the management of your Google My Business profile. With wiReply you can:
- Automatically respond to reviews with custom AI.
- Manage messages and FAQs from a single dashboard.
- Receive alerts when your online reputation requires attention.
- Schedule responses and maintain brand tone consistency.
All this without having to constantly log into your profile or waste valuable time on repetitive tasks.
Conclusion
Adding services to your Google My Business profile is a simple, free, and highly effective strategy to stand out from the competition and attract more potential clients. It's not just about "filling in a field," but rather about presenting your offering with clarity, strategy, and focus on what your ideal client is looking for. If you combine this with good online reputation management, you'll be several steps ahead.
And if you want to take that step easily and without complications, try wiReply for free. In a matter of minutes, you can have your profile optimized, automated, and ready to convert visits into sales. Get started today and make your business shine on Google!