Google My Business (now called a company profile in Google) is essential for any business that wants to improve its online visibility. However, having a well-optimized card is not enough; it is necessary to analyze its performance to understand how users interact with it and what improvements can be implemented.
In this article, we will explain step by step how to interpret the metrics of your profile and how to optimize it to get more customers.
Access your profile statistics
To start analyzing the performance of your Google My Business profile, you'll need to access the statistics section. You can do this in two ways:
- From the Google search engine: Log in to the account associated with your business, look for the name of your company, and click "See profile." Then, select the "performance" option.
- From Google Maps: Open the application, go to "your company" and select the "statistics" option.
Once inside, you will find different sections that will provide you with key data on the interaction of users with your file.
The key metric to analyze
1. How customers find you
This metric indicates the method by which users have reached your file:
- Direct search: when users write your business name directly on Google.
- Discovery search: When users find your business when looking for a category, product, or service.
- Brand search: When users are looking for a brand related to your company.
Analyzing this data will help you understand if customers already know your business or if you discover it by chance.
2. Where do your customers appear
Google will show you how many users your business found through:
- Google search: When someone sees your card in Google's results.
- Google Maps: When users find your business in the application of maps.
If most of your customers are coming from Google Maps, they may be interested in visiting your physical location, while if they are coming from Google search, it could indicate they are exploring options.
3. User shares
This section shows you what customers do once they find your file:
- Click on the website: how many users visit your website from the tab.
- Indications requests: how many users have sought how to get to your business.
- Telephone calls: how many customers have called directly from the tab.
If you notice that few people visit your website, it could be a signal to improve information or links in your profile.
4. Interaction with photos
The images play a key role in making customer decision making. Google My Business allows you to see:
- How many times have your photos been seen?
- How many photos have you uploaded compared to the competition?
Having updated and good-quality photos can significantly improve your business perception.
5. Reviews and valuations
Reviews are one of the most influential tools when attracting new customers. Google My Business allows you to see:
- The total number of reviews received.
- The average score.
- Customer comments.
Responding to reviews, both positive and negative, demonstrates engagement and helps improve your business's reputation. Tools like wiReply can make this easier by automating personalized responses to reviews, saving time and improving the customer experience.
Tips to improve your profile performance
Once you've analyzed the key metrics, you can implement strategies to optimize your listing:
- Update your information regularly: Make sure the address, schedule, and contact are always correct.
- Publish attractive photos and videos: Show the best image of your business with quality content.
- Promote the reviews: ask your satisfied customers to leave comments and respond professionally.
- Use publications and offers: Keep your active file with updates on promotions and news.
Conclusion
Analyzing the performance of your Google My Business profile is key to understanding your customers' behavior and improving your business's marketing strategy. By regularly reviewing your metrics and implementing appropriate strategies, you can increase your business's visibility and attract more customers. If you're looking for an efficient way to manage your business's reviews, try wiReply. With its AI-based technology, you can respond to your customers' reviews quickly and in a personalized way. Try wiReply for freeand improve your business's reputation on Google My Business.