Having an optimized Google Business Profile is no longer an option, but a necessity for any business that wants to stand out in search results and on Google Maps. And while many factors influence your listing's performance, one of the most powerful—and often underestimated—is visual content: photos and videos.
In this article, we explain how to strategically use photos and videos to enhance your Google listing, increase your business visibility, and attract more customers.
Why are photos and videos key to your Google listing?
Images and videos not only make your listing more attractive; they also directly affect your ranking and conversion rate. According to Google, profiles with photos receive 42% more directions and 35% more clicks to their website.
They generate trust from the first glance
Users trust businesses that display real images more. Whether it's the storefront, the interior, the staff, or actual products, these images help create an authentic and relatable impression.
Increase viewing time
A profile with dynamic visual content captures a user's attention for longer. And the longer a user stays on your profile, the more positive signals Google receives.
Types of photos you should include (and how to optimize them)
We leave you here the step by step:
1. Cover photo
This is the main image that represents your business. Make sure it's well-lit, high-resolution, and reflects your brand's essence. This photo appears in search results, so take care of it as much as possible. Tip: Choose an image that works well on both desktop and mobile. Avoid superimposed text.
2. Exterior and interior photos
They help customers locate your business and get a sense of its surroundings. This is especially important for restaurants, shops, and brick-and-mortar businesses.
- Take photos at different times of the day.
- Make sure the entrance is clearly visible.
- Indoors, take care of the lighting and visual cleanliness.
3. Products or services
Showcase what you offer. Photos of products, dishes, or services in action increase purchase intent.
- Use neutral backgrounds to highlight the product.
- Avoid using catalog or stock images. Real images connect better.
4. Human team
Team photos create a sense of connection. Showcase your staff with a smile, in their work environment, or interacting with customers (with their permission).
And videos? An even more powerful tool
Although many companies don't use them, videos offer a clear competitive advantage.
What kind of videos can you upload?
- Site Tour: ideal for showing off facilities.
- Service presentation: brief explanation of what you offer.
- Testimonials: satisfied customers talking about their experience.
- Demonstrations: How a product is used or a service is performed.
Technical recommendations
- Maximum duration: 30 seconds.
- Horizontal format (16:9).
- Good lighting and clear sound.
- Maximum file size: 75 MB.
Best practices for managing your visual content
Google rewards active listings. Upload new photos or videos at least once a month to keep your profile fresh and up-to-date.
- Maintain quality: Blurry or poorly framed images give a poor impression. Invest in a good camera or hire a professional photographer if necessary.
- Tag correctly: Although Google doesn't allow titles on photos, you can optimize file names before uploading (for example: “café-terraza-barcelona.jpg”) to improve local SEO.
- Monitor engagement: From your Google Business Profile dashboard, you can see which images receive the most views. This gives you clues about what your potential customers are most interested in.
How to automate the management of your Google listing
Managing all of this can be a daunting task, especially if you have multiple locations. Tools like wiReply help you manage, automate, and optimize your Google Profile, including scheduled image posting, metrics tracking, and automated review responses. By centralizing everything in one platform, you can save time and ensure your profile stays active and engaging, without any additional effort.
Conclusion: Images count (and a lot)
In an increasingly visual environment, photos and videos can make the difference between a user choosing you... or moving on to the next result. It's not just about uploading content; it's about conveying trust, professionalism, and value in every image or video you publish. If you want to take your Google listing to the next level, Try wiReply for free and discover how strategic visual management can improve your visibility, reputation, and results. Your listing will not only look better, but it will be working for you 24/7.