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How to use reviews for operations, really

How to use reviews for operations, really

A bad review doesn't always reflect badly on reputation. Sometimes it points to poorly covered shifts, out-of-control waiting times, or a recurring issue at the till, in the kitchen or at reception. That's the difference between responding to opinions and understanding how to use reviews to...
What metrics to look at on Google Maps

What metrics to look at on Google Maps

If you manage one or more locations and only log into Google Business Profile to respond to reviews or change opening hours, you're leaving money on the table. Understanding which metrics to look at on Google Maps makes the difference between having a correct listing and turning it into...