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Learn how to improve your business reviews with our blog
What metrics to look at on Google Maps
Learn which metrics to look at in Google Maps to improve local visibility, reviews, conversions, and performance for each location.
How to get Google reviews responses right
Learn to manage Google review responses quickly, with judgment and at scale, to improve reputation, local SEO, and conversion at each location.
Best multi-site reputation software
Compare the best multi-site reputation software for centralising reviews, automating responses, and improving local visibility with control.
How to increase verified reviews on Google
Learn how to increase verified Google reviews with simple processes, automation and monitoring to improve your local reputation.
How to scale review responses frictionlessly
Learn how to scale review responses with processes, AI, and brand control to save time and improve your local reputation.
Retail Review Guide: What to Do and What to Measure
Review guide for retail with processes, metrics and responses that improve local reputation, increase reviews and convert feedback into sales.
How to manage multi-site reviews without chaos
Learn how to manage multi-location reviews with control, speed, and discernment, to improve reputation, local SEO, and operational efficiency.
Operational insights from reviews examples
Examples of operational insights from reviews to detect failures, prioritise improvements and turn feedback into measurable decisions.
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Answer guide for chains, what it should include
A guide to responses for chains: how to standardise reviews, gain speed, protect your brand and improve local performance on Google.
Local SEO, what truly improves your visibility
Local SEO for businesses with a physical presence: what factors carry the most weight on Google, how to improve reviews, listings, and visibility with real impact.
8 best ways to get reviews
Discover the best ways to capture reviews and boost your local Google reputation with simple, measurable, and scalable processes.
The best tools for multisite reviews
Comparative analysis of the best multi-location review tools, with key criteria for choosing software that scales response, control, and SEO.
How to organise reviews by point of sale
Learn how to organise reviews by point of sale to spot patterns, compare locations and improve reputation, local SEO and operations.
Multisite review operating guide
Operational guide for multi-site reviews for chains and franchises, with processes, roles and metrics to scale local reputation without manual overhead.
How many reviews does a business really need?
Discover how many reviews a business needs to compete on Google, build trust, and improve local visibility without chasing an empty number.
The best local reputation metrics
Discover the best local reputation metrics for measuring reviews, visibility and response, and turn opinions into real growth.
Online reputation, how to turn it into sales
Online reputation is no longer just an image: it affects visits, bookings and sales. Learn to manage it with control, speed, and measurable criteria.
Collecting reviews at the point of sale
Collecting reviews at the point of sale: how to ask for more opinions, measure results, and scale the process without friction or manual burden.
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Google Reviews vs. Social Media: Which Matters More to Your Business?
In today's digital landscape, customer feedback is one of the main factors influencing the purchasing decision. Users are no longer limited to traditional advertising: they are looking for...
How to analyze the sentiment of your reviews and automatically respond with a clear, expert tone
In today's digital environment, customer reviews are a strategic treasure trove for any business. Understanding how your customers feel - satisfied, frustrated, enthusiastic - can help you to...
Why it's important for your business to appear on Google Maps
In today's digital era, online visibility has become a decisive factor for the success of any company. And among the many tools that Google offers to boost online visibility, the...
What is the purpose of analyzing the sentiment of your Google reviews?
In the digital age, Google reviews are much more than just stars: they have become a valuable channel for understanding what customers really think and feel about your business. The...
How to measure and improve your average review score on Google Maps
Reviews on Google Maps have become one of the most influential factors for local visibility and the purchasing decision of users. A good average review score not only improves your...
How to use photos and videos to enhance your Google listing
Having an optimised Google Business Profile is no longer an option, but a necessity for any business that wants to stand out in search results and on Google Maps. And while there are...
Why the latest reviews are worth more than the old ones
In today's competitive digital environment, a company's online reputation can determine its success or failure. One of the most influential tools in this reputation are the reviews from...
Cards NFC and reviews with wiReply
Online reviews are one of the most powerful tools for attracting new customers and building trust. Now more than ever, consumers consult reviews before deciding on a...
Key Local SEO Trends: What Your Business Can't Ignore
In an increasingly competitive digital environment, standing out locally has become a priority for businesses that want to attract nearby customers. Local SEO has evolved...
How to Get More Google Reviews with an NFC Card
In an increasingly competitive market, Google reviews have become a key factor in the success of any local business. Potential customers place greater trust in the opinions of...
Respond to reviews with AI to improve your reputation on Google Maps
In a world where most customers research online before making a purchase decision, online reviews have become one of the key factors for the success of any...
The importance of adding services to your Google My Business profile
If you have a local business or provide services in a specific area, you probably already know that Google My Business (GMB) is an essential tool for attracting new customers. But did you know...
The Best Review Management Tools in 2025
In today's digital age, online reviews have become one of the most important deciding factors for consumers and businesses. Over 90% of shoppers read reviews before...
The importance of adding photos to your Google Business listing
When someone searches for a business on Google, the first thing they see is not your website or your social media accounts: it's your Google Business listing. And within that listing, photos play a key role in...
How to create your Google Business Profile listing step by step
In the digital age, having an online presence is not an option, it is a necessity. One of the most powerful and free tools you can use to increase the visibility of your local business...
Local SEO for Businesses: What It Is and How It Works
In the digital age, appearing in Google's top results can mean the difference between attracting new customers or being forgotten. But when it comes to businesses that depend on...
How to Do Sentiment Analysis with wiReply
Sentiment analysis is a key tool for understanding what customers think about your business. With wiReply, you can obtain valuable insights in a simple and visual way. In this...
How to analyze the performance of your Google My Business profile
Google My Business (now called Google Business Profile) is an essential tool for any business that wants to improve its online visibility. However, having a well-optimised listing...
Boost your business with wiReply. We offer an automated review management platform, with analytics and KPIs and the ability to manage your Google Business Profile community. All from a single platform. We have NFC service for establishments, to leave reviews in your business.
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Centralising Google Reviews Across Multiple Locations: 7 Essential Keys
When a string...
How to automate replies on Google Maps
Every review without...
Best prompts for responding to reviews, 20 examples
Replying late, with a...
7 tactics to increase Google reviews
There are businesses that...
AI response vs fixed template, which is better
A bad negative review...